Dynamic Mail Merge
One of the primary reasons STADISmail is the leading online marketing software company is its elegant solution to the complex challenge of DYNAMIC DATA --- also known as "search and replace" or "rules-based" mail-merge.
How does it work?
Let's assume you are the marketing director for a large airline company (e.g., Blue Sky Airlines) and you would like to send out periodic emails to the millions of passengers who frequently fly with you. Sending a great looking email to lots of people is easy to do. But, to make your email stand out (and generate reservations), you need something more---you need dynamic data. With DYNAMIC DATA you can customize and personalize the email for each recipient based on which city they reside.
Here is a real-world example. Someone living in Seattle is probably a whole lot more interested in knowing about weekly specials on flights to/from Seattle than round trip flights to/from Cleveland. Similarly, the person in Cleveland is probably more interested in Cleveland flights than Seattle flights.
The solution to meet everybody's needs is to send out ONE newsletter singing the praises of the airline but to use DYNAMIC DATA rules to customize each recipient's newsletter with the most relevant and compelling content (i.e, flights specials applicable to THEIR city).
Using STADISmail's proprietary DYNAMIC DATA rules, you could easily establish when sending your newsletter that, if a contact's city of residence:
1) contains "Seattle," include in the newsletter the following:
Check out this week's special airfares to your great city of Seattle:
Seattle to Atlanta $305
Seattle to Baltimore $204
Seattle to Boston $322
Seattle to Chicago $302
Seattle to Dallas $297
Seattle to Detroit $294
Seattle to Fort Lauderdale $204
Seattle to Miami $314
Seattle to Minneapolis $253
Seattle to New York $316
Seattle to Newark $284
Seattle to Orlando $204
Seattle to Philadelphia $305
Seattle to Tampa $194
Seattle to Washington, DC $305
2) contains "Cleveland," include in the newsletter the following:
Check out this week's special airfares to your great city of Cleveland
Cleveland to Atlanta $505
Cleveland to Baltimore $404
Cleveland to Boston $427
Cleveland to Chicago $309
Cleveland to Dallas $578
Cleveland to Detroit $294
Cleveland to Fort Lauderdale $204
Cleveland to Miami $214
Cleveland to Minneapolis $453
Cleveland to New York $416
Cleveland to Newark $384
Cleveland to Orlando $304
Cleveland to Philadelphia $505
Cleveland to Tampa $394
Cleveland to Washington, DC $505
To use Dynamic Data simply go to the "Update Account" screen after you login and activate "Dynamic Data." After that, when you go to the Edition Editor, you will see a new area where you can "Add and Modify" dynamic data for your edition. When you click on this link, you will be taken to a new page where you can define your Dynamic Data Rules. You can have up to 999 rules per edition, and up to 99 comparisons per rule.
The Dynamic Data feature is an extremely powerful tool to provide your recipients with personalized, relevant content. It is available on all accounts subscribed at the $49.95 level or more. We would encourage you to give it a try --- it is another great feature incredibly helpful in maximizing the results from your email marketing efforts!
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